San Francisco, Calif. (February 24, 2022) - In the latter part of 2021, we resumed our favorite and most influential activity since the onset of the pandemic: in-person media events and trips. We interviewed our own Account Director Katina Bush about the science of putting on these experiences and what changes are here to stay since COVID-19.
Read MoreHave you been thinking of engaging influencer’s to bolster your marketing? Calhoun & Company recently attended a Wine Women marketing seminar on Influencer Marketing, which was presented by Kristy Sammis of Real Clever, read on to get the breakdown.
Read MoreEvery wine brand wants a cover story in Wine Enthusiast, to receive 95 point scores and to be well respected in the wine trade community. This type of recognition is…
Read MoreA press trip is a wonderful strategy in connecting your brand to the media or influencer. Not only do you have full control of the messaging and environment, but it gives you a chance to create a [...]
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